services

Four ways an app grows. I run all of them.

most founders are running one channel and hoping. the CFCP framework is the whole board: community, founder, content and product. we find the one that is underused, prove it, then compound it.

Let's talk Growth Read the case

the framework

C.F.C.P: the four engines behind every consumer app.

Community led growth

the cheapest users you will ever get, and the only place that tells you why anyone cares.

reading what your buyers already say about the category, before writing a single ad
building real standing in the subreddits and on X, so a mention is welcome rather than removed
targeting the exact questions people type when they have your problem
answering the questions already asked on Quora and Reddit, as the person who knows the answer

40+ banned accounts bought the version of this that works. 30 to 35% reply rate.

Founder led growth

you are the least copyable asset the company has, and usually the least used one.

personal brand video, shot on a phone, on a cadence you can actually keep
the startup lessons you already learned, written as posts instead of lost
text posts built for how LinkedIn actually distributes them
outreach automation so the conversations happen without you living in the inbox

founders who post consistently cut their paid CAC, because the ads land on a warm name.

Content led growth

volume beats polish. i have three years of spend saying so.

short form content in the format the platform is currently rewarding
tips and tricks videos that earn the watch before they ask for anything
FOMO style AI videos for categories moving fast enough to justify them
faceless motion graphic videos, for when nobody wants to be on camera
product demo video that shows the thing working, not a feature list

the winner at ZuAI was shot by a broke college junior. a $2,000 creator video did 12,000 views.

Product led growth

acquisition is wasted if the product loses them in week one.

onboarding that gives someone a win before it asks for anything
A/B landing pages, because the page is half the ad
user behaviour flows: where they stall, where they leave, where they come back
conversion optimisation on the step that is actually leaking, not the one that is easiest to change

a teen investing app i worked on had day 7 retention of 5%. no channel fixes that.

the loop

None of it works without the loop.

every pillar runs the same four steps, every week, until the number moves. the channel changes. the loop never does.

Analyzeread what the numbers already say, before touching anything
Executeship the batch: creative, posts, pages, tests
Iteratewinners get budget and variants, losers die without ceremony
Repeatsame unglamorous week, again, until CAC comes down

how it runs

Three founders at a time. Six months each.

month 1

Creative production

the assets get built: creative, landing pages, the posting cadence. nothing is live yet and nothing is guessed.

month 2

Ship and baseline

it goes live and paid runs until we know your real CAC, not the one in the deck.

month 3 onward

Drive the number down

one job from here. every week, the same loop, against the baseline we proved.

not an agency. no account managers, no onboarding theater, no deck that ends the engagement. when i take on a startup it is in my head at 3am, which is genuinely why it is capped at three.

before any of it there is a free breakdown call: your funnel, your creative, your channels, and what i would fix first. no pitch. yours either way.

honest fit

When you should not hire me.

you have not measured retention yet. no channel fixes a product people do not come back to, and i would rather tell you that free.
your monthly acquisition budget is under about $5,000. the spend is better used elsewhere.
you want white label agency work, B2B enterprise with six month sales cycles, or brand awareness with no performance accountability.

there is a free calculator on this site built specifically to tell founders they are too early, including for me.

deep dives

Go deeper

AI app growth marketer for US consumer app founders, the pillar page: what the job is, why AI apps differ, results, how engagements run, and ten FAQs.

Consumer app growth marketer for B2C founders: the buyer is a person, so the method is different.
AI app marketing consultant, agency, or operator: which one to hire, and what to ask first.
AI startup growth marketing: the first 90 days, when the category is still moving.
Social Burning for your app: set up and run with the person who built it.

the growth problem is not the same everywhere. each city page explains what the local talent pool is shaped for, what a full time hire costs there, and what i would run instead.

Growth marketer in San Jose, US (in person available)
Growth marketer in San Francisco, US (in person available)
Growth marketer in New York, US
Growth marketer in Austin, US
Growth marketer in Seattle, US
Growth marketer in Los Angeles, US
Growth marketer in Bengaluru, India
Growth marketer in Delhi NCR, India (in person available)
Growth marketer in Mumbai, India

FAQ

What founders ask first

Do I need all four?

No, and you should not start with all four. Most apps have one channel that is obviously underused and one that is quietly wasting money. The free breakdown call is where we work out which is which, and the first month usually runs one pillar properly rather than four badly.

How long before I see something?

Month one is creative production. Month two ships it and runs paid to find your real baseline CAC. Month three onward has one job: driving that number down. Anyone promising a result in week two is selling you a deck.

Is this an agency retainer?

No. Three founders at a time, six months each, on monthly retainers. I do the execution myself. No account managers, no onboarding theater, no deck that ends the engagement.

What if my product is not ready?

I will say so on the call and you keep your money. If you have not measured retention, or your monthly acquisition budget is under about $5,000, the spend is better used elsewhere. There is a free calculator on this site built specifically to tell founders they are too early, including for me.

Bring one real growth problem. Leave with the fix.

the breakdown call is free. no pitch deck, no agency handoff.

Let's talk Growth