An architect who builds growth systems.

The blueprint years

i started in new delhi as an architect and designer. buildings taught me that a beautiful plan nobody executes is just expensive paper. that lesson runs everything i do in growth.

The growth years

for 5+ years i've done growth, GTM and n8n automations with AI startups across the US, europe and india. hands on keyboard the whole time: creative testing, subreddit seeding, cold outreach systems, ad accounts at $300k a month.

The ZuAI chapter

the flagship: scaling ZuAI, an AI study app, from 10K to 2M users in 11 months at $0.02 blended CAC. the system was raw UGC volume on TikTok, SAFE Reddit seeding, and paid budget that only followed proven winners. the full breakdown is in the case study.

The scar tissue

40+ Reddit accounts banned before the playbook worked. monaco and oslo market tests that returned exactly nothing. polished creatives that lost to an ad shot on my phone. i say "this didn't work" without flinching, and i show the numbers either way.

Now

san jose, california. i work with consumer AI founders in the bay and across the US and europe. when i'm not embedded in a client account, i'm building growth automations and writing the playbooks for this site.

What i'm not

not an agency. not a strategist-only consultant. not a planner. no account managers, no onboarding theater, no decks that end the engagement.

Who i work with

founders of consumer AI and consumer SaaS apps, post-seed to series A, in the US and europe. usually a team of 2 to 15 with no growth hire yet, where the founder is running ads at 11pm after product work.

Who i don't

agencies wanting white-label. B2B enterprise with 6 month sales cycles. brand awareness projects with no performance accountability. if the free breakdown shows i'm not the right fit, i'll say that on the call.