from blueprints to growth curves.
i trained as an architect in new delhi. buildings taught me that a beautiful plan nobody executes is just expensive paper.
that lesson carried through design work, then 5+ years of growth, GTM and n8n automations with AI startups across the US, europe and india. then came ZuAI: 10K to 2M users in 11 months at $0.02 CAC, built on raw creative volume and a Reddit channel everyone else was scared of.
the failures taught more than the wins. 40+ banned Reddit accounts. monaco and oslo tests that returned nothing. polished ads that lost to one shot on a phone.